Epsilon to Manage DM for TruGreen ChemLawn
Epsilon, which became a wholly owned subsidiary of Alliance in 2004, is a relationship marketing company. Services include data analysis, multichannel direct communications and database marketing. TruGreen is a subsidiary of ServiceMaster, Downers Grove, IL, a $3.6 billion provider of outsourcing services to 10.5 million residential and commercial customers nationwide.
Epsilon will provide direct marketing services to aid in customer acquisition this year. They include statistical test design and results analysis, package production and logistics services as well as a Web-based mail tracking system for TruGreen ChemLawn's lead generation program.