Epsilon to Manage DM for TruGreen ChemLawn

Share this article:
Alliance Data Systems Corp., Dallas, a provider of transaction, credit and marketing services, said March 3 that Epsilon Data Management Inc. was chosen to provide marketing services for lawn and landscape company TruGreen ChemLawn, Memphis, TN.


Epsilon, which became a wholly owned subsidiary of Alliance in 2004, is a relationship marketing company. Services include data analysis, multichannel direct communications and database marketing. TruGreen is a subsidiary of ServiceMaster, Downers Grove, IL, a $3.6 billion provider of outsourcing services to 10.5 million residential and commercial customers nationwide.


Epsilon will provide direct marketing services to aid in customer acquisition this year. They include statistical test design and results analysis, package production and logistics services as well as a Web-based mail tracking system for TruGreen ChemLawn's lead generation program.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing ...

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.