Epsilon Taps New Executive for European E-Mail Expansion

Share this article:

Epsilon Interactive said Ted Wham has joined the e-mail marketing services company as senior vice president and general manager of European operations.

Mr. Wham's will focus on the growing European e-mail marketing audience. The market for business-to-consumer e-mail services in Europe is expected to more than double over the next five years to $1.6 billion, according to Forrester Research.

Mr. Wham brings 20 years of experience in marketing to New York-based Epsilon Interactive, formerly known as Bigfoot Interactive. His most recent position was general manager for personalized content and communication at travel site Expedia Inc.

Before Expedia, Mr. Wham was the director of database marketing for Hotwire.com, where he doubled the share of overall transactions through e-mail marketing campaigns. He also held positions at Hewlett-Packard Co. and Viacom International.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.