***Epsilon Shifts to MSP Model

Share this article:
NEW ORLEANS -- Fearing it was spreading itself too thin and becoming a "bunch of different things" to its clients, Epsilon yesterday announced its intention to operate under a marketing solutions provider model.


Epsilon is making the shift in strategy to meet the growing demand for tailor-made marketing solutions that help to create strong one-to-one relationships, its CEO said.


"We sat down with a number of our customers, and after talking to them, it was clear that it looked as if our focus was diluted and that we were spreading ourselves too thin," said Epsilon president/CEO Corey Torrence. "We are now working with a think-build-and-manage business model."


In the think phase Epsilon will conduct an analysis of the client's marketing strategy and tactical implementation plan designed to achieve business objectives. In the build phase it will create a customized infrastructure that will incorporate the best-of-breed technology products and provide marketing consulting services according to the needs of each client. In the manage phase it will host and maintain the solution throughout its life cycle, continually refining it to reflect changing customer dynamics and produce measurable results in the most cost-effective manner.


Epsilon has been operating as an MSP for the past year but wanted to wait until it had some results worth discussing before it made an announcement. It recently had the most productive month in its history in September as well as its most successful quarter ever at the end of the third quarter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.