Epsilon, SalesArm

Share this article:
A new relationship management solution has been launched by direct marketing agency Epsilon, Burlington, MA. SalesArm integrates open database technology with strategic marketing services for prospect identification, cultivation and conversion.


According to Epsilon, the solution -- which is intended to shorten sales cycles and increase close rates -- maximizes sales effectiveness by targeting qualified prospects through a coordinated stream of customer-centric, profile-driven communications.


SalesArm is the latest addition to Epsilon's portfolio of customer relationship management products.


For more information call 781/273-0250.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.