Epsilon launches Purple@Epsilon

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Epsilon launches Purple@Epsilon
Epsilon launches Purple@Epsilon

Epsilon has rebranded its interactive as well as agency and direct services groups as full-service agency Purple@Epsilon.

Purple@Epsilon will work in conjunction with Epsilon's other divisions — database, data services and Abacus — to provide consulting, branding, segmentation, program planning, acquisition, creative, direct mail, e-mail, analytics and Web development services, among others.

“Epsilon has been providing comprehensive direct marketing agency services since it began, but our belief is that clients and prospects don't know us for the expertise we have in that area,” said Steve Cone, CMO of Epsilon. “This is a way to get recognition in that area.”

Cone added that one factor differentiating Purple@Epsilon from other agencies was that the company executes direct mail and e-mail campaigns itself, rather than farming out production work.

Purple@Epsilon works with companies in a variety of industries, including financial services, pharmaceutical, retail, travel and publishing. Cone said the agency's current clients have been using Epsilon services and will continue working with the same teams under the new brand name. Clients of various Epsilon services include Helzberg Diamonds, Tesco Stores Limited and Charter Communications.

David McRae and Ragy Thomas, Epsilon executives in Dallas and New York, respectively, will lead the agency. They report to Michael Iaccarino, president/CEO of Epsilon. Approximately 700 of Epsilon's 2000 employees will be working under the Purple banner.

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