Epsilon Joins Siebel Alliance Program

Share this article:
Marketing services provider Epsilon said that it has joined the Siebel Alliance Program as an ASP Partner to provide marketing and technology services and applications to shared clients.


Siebel Systems Inc, San Mateo, CA, is an eBusiness applications software provider. Epsilon, Burlington, MA, will offer services incorporating Siebel Marketing. Epsilon said the service helps empower its clients to become better marketers.


"Increasingly, success in CRM in general and marketing automation in particular revolves around the strategies that become possible with the technology now available," said Scott Nelson, vice president and research director of Gartner, a research firm in Stamford, CT.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.