Epsilon expands partnership with Alterian to enhance loyalty solution

Share this article:

Marketing technologies and services provider Epsilon has extended its partnership with Alterian, a provider of software for analytics led integrated marketing.

Under the partnership, Chicago-based Alterian technology will support the database querying and filtering capabilities in Dallas-based Epsilon's latest release of its ValueScape analytical solution, a component of its loyalty offering. The integration is designed to empower marketers to explore, segment and analyze customer information in a dynamic fashion without the creation of multi-dimensional analytics cubes.

"Embedding the Alterian Marketing Suite within our ValueScape offering enables us to offer our loyalty clients more flexibility to perform deep, dimensional data analysis, complex query execution and campaign activity through a simple and intuitive interface," said Bryan Kennedy, chief operating officer of Epsilon and president of its Strategic Database Services group. "A lot of our mid-market customers are looking for an out-of-the box solution like this to help them manage their loyalty programs."

Epsilon's loyalty offering is part of the Strategic Database Services group, which currently manages full-service loyalty operations for a large portfolio of leading utilities, retail, hospitality and financial services brands.

In addition to making powerful, user-friendly analytical tools accessible to marketers, Epsilon's ValueScape 2.0 uses continuous updates from online and offline marketing channels, enabling loyalty marketers to tap into a rich repository of behavioral and transactional member data to support the design and measurement of loyalty marketing programs.

The solution is specifically designed to make it easy for companies whose loyalty programs, "get more complex over time," Mr. Kennedy said .

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.