E.piphany to Buy RightPoint for $393 Million
E.piphany Inc., Palo Alto, CA, a software solutions provider, said yesterday that it has signed a definitive agreement to acquire RightPoint, San Mateo, CA, a privately held supplier of real-time e-marketing solutions, for $393 million.Customers of the two include some of the leaders in the e-commerce, financial services, communications, consumer-packaged goods and technology industries, including CBS SportsLine, American Express, Charles Schwab, GTE, Procter & Gamble and Hewlett-Packard. Terms of the agreement call for E.piphany to issue 3.5 million shares of its common stock to the shareholders of RightPoint. That transaction is going to be accounted for as a purchase.
RightPoint tracks the surfing habits of Internet users with technologies such as self-learning analytics, filtering and real-time customer profiling to deliver targeted product recommendations, loyalty offers and other custom content to a Web site's visitors.
