E.piphany to Buy RightPoint for $393 Million

Share this article:
E.piphany Inc., Palo Alto, CA, a software solutions provider, said yesterday that it has signed a definitive agreement to acquire RightPoint, San Mateo, CA, a privately held supplier of real-time e-marketing solutions, for $393 million.


Customers of the two include some of the leaders in the e-commerce, financial services, communications, consumer-packaged goods and technology industries, including CBS SportsLine, American Express, Charles Schwab, GTE, Procter & Gamble and Hewlett-Packard. Terms of the agreement call for E.piphany to issue 3.5 million shares of its common stock to the shareholders of RightPoint. That transaction is going to be accounted for as a purchase.


RightPoint tracks the surfing habits of Internet users with technologies such as self-learning analytics, filtering and real-time customer profiling to deliver targeted product recommendations, loyalty offers and other custom content to a Web site's visitors.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.