E.piphany Now Fully Integrated with RightPoint

Share this article:
E.piphany announced today the culmination of its $400 million acquisition of RightPoint having fully integrated its E.4 System with RightPoint's real-time personalization capabilities.


The latest version of E.4, which began shipping March 27, combines RightPoint's real-time targeting capabilities with E.piphany's existing customer analysis and campaign management features.


Previously, the E.4 suite of products provided marketers with just data integration, analysis and campaign management capabilities. Now E.piphany's data management solutions can be used in conjunction with RightPoint's real-time personalization technology.


Driven by demographic, transactional, account and click-through information, E.4's online personalization functionality will be greatly improved, according to the company, as clients' offline and online data can now be successfully combined.


Nissan North America, eGroups and PeoplePC have signed on to use the latest suite E.4 applications.


E.piphany completed the acquisition of RightPoint in January.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.