E.piphany Now Fully Integrated with RightPoint

Share this article:
E.piphany announced today the culmination of its $400 million acquisition of RightPoint having fully integrated its E.4 System with RightPoint's real-time personalization capabilities.


The latest version of E.4, which began shipping March 27, combines RightPoint's real-time targeting capabilities with E.piphany's existing customer analysis and campaign management features.


Previously, the E.4 suite of products provided marketers with just data integration, analysis and campaign management capabilities. Now E.piphany's data management solutions can be used in conjunction with RightPoint's real-time personalization technology.


Driven by demographic, transactional, account and click-through information, E.4's online personalization functionality will be greatly improved, according to the company, as clients' offline and online data can now be successfully combined.


Nissan North America, eGroups and PeoplePC have signed on to use the latest suite E.4 applications.


E.piphany completed the acquisition of RightPoint in January.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.