E.piphany Buys E-Class Direct

Share this article:
E.piphany, San Mateo, CA, said Friday it will now be able to offer hosted e-mail marketing services since it has signed a definitive agreement to acquire privately-held E-Class Direct, an application service provider of permission-based e-mail marketing services.


E-Class Direct, Half Monn Bay, CA, will compliment E.piphany's e-mail marketing product, Emailer, with a scaleable hosted e-mail service offering.


Through the agreement, E.piphany, a provider of customer-focused analytic campaign management and real-time personalization applications, will issue close to 750,000 shares of its common stock to the holders of securities of E-Class Direct.


The transaction is going to be accounted for as a purchase and is expected to close in the second quarter of this year.


After the transaction is closed, E-Class Direct employees will relocate to E.piphany's headquarters and integrate their services as part of a comprehensive E.piphany hosted offering.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions