EPIC Seeks to Block ETour Database Sale
The sale took place May 22 when Ask Jeeves acquired key assets of direct marketing company eTour, including its Web property, delivery engine, a database of 4.5 million registered users and a list of 2.2 million e-mail newsletter subscribers.
"We intend to use the eTour customer list only to provide the service that those users requested," said Heather Staples, spokeswoman for Ask Jeeves Inc., Emeryville, CA. "Ask Jeeves will e-mail all of the registered users, alerting them to the transaction and giving them the opportunity to opt out."
ETour could not be reached for comment, and Staples said the company is "essentially out of business."