Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.
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