Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.