Environmental Campaign

Infographic: Purchases with a purpose

Infographic: Purchases with a purpose

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Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.

Rainforest Alliance says: Follow the Frog

Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

Greenpeace strikes a nerve with Shell

Greenpeace strikes a nerve with Shell

In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.

Texas town launches QR campaigns

Texas town launches QR campaigns

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The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.

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