Entertainment

Teens and Social Media Marketing

Teens and Social Media Marketing

The death of Facebook is greatly exaggerated.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

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As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

Can the Man of Steel Beat an Iron-Strong Franchise?

Can the Man of Steel Beat an Iron-Strong Franchise?

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Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?

40 under 40: The Lyrical G

40 under 40: The Lyrical G

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Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.

Brands must entertain young audiences to drive engagement

Brands must entertain young audiences to drive engagement

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Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.

'Prometheus' takes views into the future

'Prometheus' takes views into the future

Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.

Engagement that entertains

Engagement that entertains

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Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment.

Creative Week: off Broadway and far from Brooklyn

Creative Week: off Broadway and far from Brooklyn

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What does marketing have in common with musicals? Read on.

'Contagion' billboard is literally viral

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A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

Telecoms, movie studios partner on $30M Movies on Demand push

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A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.

Central Hockey League launches loyalty program

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The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.

Mail.com acquires DeadlineHollywoodDaily.com

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Mail.com Media Corporation (MMC), a digital media company that owns and operates Mail.com and its e-mail service, has acquired DeadlineHollywoodDaily.com (DHD).

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