EnterCitement Taps Young & Laramore To Boost Indiana Mega Theme Park

Share this article:
Amusement park operator EnterCitement LLC named Young & Laramore its first agency of record for EnterCitement City, a 510-acre, year-round mega park slated to open in May 2000 in Indianapolis. First year billings of $3 million will support direct mail, brochure, broadcast, Web and outdoor advertising.


Y&L's assignment covers EnterCitement City's separately branded components, which include theme park Garfield's Adventure America, water park Schlitterbahn Indiana and a Ramada Resort Hotel & Conference Center. EchoPoint Media, a subsidiary of Y&L, Indianapolis, will handle media buying on the account.


Y&L President Paul Knapp said work is in the early creative stages, but he expects the Ramada Resort portion of the promotion to involve the biggest direct mail effort.


EnterCitement anticipates a first year draw of 2 million visitors to the mega theme park, which is to be located near Indianapolis International Airport. The Garfield park will include five roller coasters, and upon completion Schlitterbahn Indiana will be the world's largest indoor/outdoor water park, the company said. Among other attractions, the park will include 20 slides, pools and streams and a jet-propelled uphill water coaster.


Y&L, whose other clients include Delphi Delco Electronics, car stereo firm Monsoon, restaurant company Steak 'n' Shake and Goodwill Industries, has billings of $34 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.