Enlighten Allies With Efficient Frontier for SEM Bid Management

Share this article:

Interactive agency Enlighten partnered with search engine marketing firm Efficient Frontier to automate its SEM bid management process.

Efficient Frontier, Mountain View, CA, will provide technology that will let Enlighten manage thousands of keywords and meet campaign goals across multiple search engines and product groups. Other features of the new service include cost and revenue ratio maximization, automated keyword generation and hypothesis testing.

Enlighten  clients Hunter Douglas  and Compuware  were the first to use the platform. Enlighten, based in Ann Arbor, MI, plans to offer the technology to its search clients. The company's client base includes Audi of America, Pulte Homes, Comerica, MGA Entertainment and Nickelodeon.

Efficient Frontier manages more $200 million in annual pay-per-click spend and 15 million keyword ads. Its clients include Amazon Services, BabyCenter and ReachLocal.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.