Enlighten Allies With Efficient Frontier for SEM Bid Management

Interactive agency Enlighten partnered with search engine marketing firm Efficient Frontier to automate its SEM bid management process.

Efficient Frontier, Mountain View, CA, will provide technology that will let Enlighten manage thousands of keywords and meet campaign goals across multiple search engines and product groups. Other features of the new service include cost and revenue ratio maximization, automated keyword generation and hypothesis testing.

Enlighten  clients Hunter Douglas  and Compuware  were the first to use the platform. Enlighten, based in Ann Arbor, MI, plans to offer the technology to its search clients. The company's client base includes Audi of America, Pulte Homes, Comerica, MGA Entertainment and Nickelodeon.

Efficient Frontier manages more $200 million in annual pay-per-click spend and 15 million keyword ads. Its clients include Amazon Services, BabyCenter and ReachLocal.