Engauge nets Spunlogic

Share this article:

Marketing agency Engauge has acquired Spunlogic in a bid to enhance its digital capabilities.

Engauge, formed by Halyard Capital and Stan Rapp in August 2007, now comprises ad agency Engauge Communication, database and direct marketing arm Engauge Direct and Spunlogic, which it has rebranded as Engauge Digital. The company also owns StreamRight, a digital technology development firm.

“We spoke with many independent interactive agencies and found that Spunlogic consistently offered outstanding creative development of interactive solutions and advanced digital technology,” Stan Rapp, Engauge chairman, said in an e-mail interview. Calling Spunlogic “a perfect fit” with Engauge, Rapp added, “Spunlogic will be Engauge's digital center of excellence, and will become part of a new entrepreneurial venture that brings together world-class capabilities in digital, direct and branding.”

Engauge declined to discuss terms of the transaction, but did say that principals of Spunlogic are now shareholders in Engauge.

Jeff Hilimire, CEO of Spunlogic, is now serving as president of Engauge Digital. Rapp said that no lay-offs would result from the acquisition and that Spunlogic will retain its office in Atlanta.

Spunlogic's clients, which include The Coca-Cola Company, The Home Depot, the State of Georgia and UPS, will join the Engauge client roster alongside existing clients International Delight, Land O'Lakes, TiVo and others.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.