Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Marketers' top three marketing-technology challenges and three ways to overcome them.
On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.
Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.
Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.