Engagement

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Marketing Technology: The Need for Cadence Around the Chaos

Marketing Technology: The Need for Cadence Around the Chaos

Marketers' top three marketing-technology challenges and three ways to overcome them.

Cross-Channel Marketing Is Serious Business for Comedy Central

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

CX: How to Get Seriously Personal

CX: How to Get Seriously Personal

Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Tips for Using Data and Automation to Drive Engagement

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

Tips for Improving Your Content Marketing Strategy

Tips for Improving Your Content Marketing Strategy

The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.

Brands: Don't Be a Boring Boasting Bully Who Begs

Brands: Don't Be a Boring Boasting Bully Who Begs

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If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.

Content, Pure and Simple

Content, Pure and Simple

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To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.

The Art of Being Mobile: Engaging Customers on the Go

The Art of Being Mobile: Engaging Customers on the Go

Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

Why Personalize? It Works.

Why Personalize? It Works.

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Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

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A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Passionate About Customers

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

Mazda Uses Interactive Film to Drive Leads

Mazda Uses Interactive Film to Drive Leads

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The car company revs up an interactive gaming experience to generate leads and increase brand awareness.

Hold the Phone! Why You May Not Need an App After All

Hold the Phone! Why You May Not Need an App After All

With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

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The home improvement retailer builds in-store engagement and revenue through its mobile app.

#OyVey: Misadventures with Hashtags

#OyVey: Misadventures with Hashtags

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If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

Optimizing Performance for Native Mobile Applications

Optimizing Performance for Native Mobile Applications

How can companies better protect and enhance the performance of their native mobile apps? Consider the following.

What's New on Social Media Sites? Changes You Should Know

What's New on Social Media Sites? Changes You Should Know

Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

DMN 40 Under 40: App Attack

DMN 40 Under 40: App Attack

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If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.

Content Remains King for Branding in the Social Media Jungle

Content Remains King for Branding in the Social Media Jungle

Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

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Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

Free People Dresses Up its Brand Engagement with Pinterest

Free People Dresses Up its Brand Engagement with Pinterest

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The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

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The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.