Engagement

Engagement: The True Currency

Engagement: The True Currency

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Skillful marketers say that engagement, not just profit, is the real measure of success.

How to Drive Engagement in a World of Content Overload

How to Drive Engagement in a World of Content Overload

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

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The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

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The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

Fixing the Integration Disconnect

Fixing the Integration Disconnect

Marketers aiming to engage customers need to connect systems, data, and processes to enable consistent customer experiences.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

5 Tips for Improving the Ad Engagement Cycle

5 Tips for Improving the Ad Engagement Cycle

Ads that captivate customers increase marketing ROI.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

The "Alternative" Customer Experience

The "Alternative" Customer Experience

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Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.

Want to Stay Sane? Scale Your Content.

Want to Stay Sane? Scale Your Content.

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You don't have to be a content marketing mill to see content marketing results.

Native Advertising Hits the Mainstream

Native Advertising Hits the Mainstream

Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Marketing Technology: The Need for Cadence Around the Chaos

Marketing Technology: The Need for Cadence Around the Chaos

Marketers' top three marketing-technology challenges and three ways to overcome them.

Cross-Channel Marketing Is Serious Business for Comedy Central

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

CX: How to Get Seriously Personal

CX: How to Get Seriously Personal

Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Tips for Using Data and Automation to Drive Engagement

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

Tips for Improving Your Content Marketing Strategy

Tips for Improving Your Content Marketing Strategy

The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.

Brands: Don't Be a Boring Boasting Bully Who Begs

Brands: Don't Be a Boring Boasting Bully Who Begs

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If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.

Content, Pure and Simple

Content, Pure and Simple

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To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.

The Art of Being Mobile: Engaging Customers on the Go

The Art of Being Mobile: Engaging Customers on the Go

Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

Why Personalize? It Works.

Why Personalize? It Works.

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Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Passionate About Customers

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...