Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.
In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
Skillful marketers say that engagement, not just profit, is the real measure of success.
Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.
Marketers aiming to engage customers need to connect systems, data, and processes to enable consistent customer experiences.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Ads that captivate customers increase marketing ROI.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
You don't have to be a content marketing mill to see content marketing results.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Marketers' top three marketing-technology challenges and three ways to overcome them.
On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.
Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...