The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.
Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
If it ain't broke, don't fix it, the saying goes, and in the world of digital marketing that old quote refers to nothing if not welcome emails.
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.
Samsung launches its own survival competition to promote products and drive brand engagement.
The death of Facebook is greatly exaggerated.
Jewelry retailer Limoges had to polish up its email marketing tactics.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
The marketing power in your customer base comes down to economics—or, in another word, value.
When marketers seek to define and measure customer engagement, it's usually quite difficult.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.
Want to achieve high-performance results with your mobile app marketing campaigns and retain an army of loyal users? Read on.
Branding isn't just for your eyeballs. Ears can also get in on the action.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.