But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
Marketers aiming to increase retention must embrace a customer-success philosophy.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
All marketers want a committed relationship. Make consumers fall in love with four Facebook steps.
Master social media with this three-step approach to engaging customers in social channels.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.
Tune into how your customers really view video.
What my mother and my favorite brands should have in common.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
4 ways to make your loyalty program unique and engaging.
In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic.
For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.
When it comes to direct marketing, crowdsourcing is a numbers game.
More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.
Millennials add entertainment, not brand engagement, to their grocery shopping.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
The iconic brand lets consumers take the wheel to power its People's Car Project.
Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.
Don't leave customer interactions unbridled. Engage in two-way conversations.
Outdoor garment and equipment retailer Marmot brings the in-store experience online.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.