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 Engagement

Integration and engagement: insights from Super Bowl XLVI

Joe Baratelli May 15, 2012

The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.
 

Restaurants optimize rewards programs to gain customer data and boost loyalty

May 01, 2012

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
 

Facebook 'likes' power car and drive engagement

May 01, 2012

Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.
 

Kickstart your 2012 content marketing strategy with video & social media

April 25, 2012

As you start implementing 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of your content marketing strategy. According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers.
 

Mobile commerce: the next phase

Scott Richards, VP, emerging media and technology, Epsilon April 19, 2012

Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.
 

Improving experience and driving engagement

Dave Duszynski, Experian Marketing Services April 01, 2012

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
 

Bridge data for a holistic view

Dennis Kooker, KBM Group April 01, 2012

Today's consumers are not just individuals we actively sell to; they are informed buyers.
 

Marketers combat declining engagement

March 01, 2012

In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
 

Pizza heavyweights build brand affinity and vie for customer loyalty

March 01, 2012

No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?
 

Martha Stewart Living uses app to create successful Facebook sweepstakes

March 01, 2012

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
 

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

March 01, 2012

Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
 

Plug-ins: DRTV

March 01, 2012

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
 

Flirting with your favorite brand

February 29, 2012

Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
 

Twitter Tuesday recap: You asked, Epsilon answered

February 27, 2012

On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
 

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, Aspen Marketing Services February 21, 2012

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
 

Social Media Week: Some 'secret' and not-so-secret social weapons

February 15, 2012

When asked to explain what it takes to optimize social, George Smith, senior manager of social and CRM strategy at PepsiCo Global, speaking at Social Media Week in New York City on Feb. 15, coined a term on the spot: "Socio-techno intelligence."
 

2012 trends through a branding eye

Howard Belk, Siegel+Gale February 07, 2012

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.
 

Good habits for social CMOs

Clara Shih, Hearsay Social February 01, 2012

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
 

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Smartphone app unlocks interactive music content

February 01, 2012

Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Stolen Rum lives up to its name with taste test campaign

February 01, 2012

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

Who's talking to your clients?

Tony Quin, CEO, IQ January 24, 2012

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.
 

Q&A: Steve Grant, head of strategy, Modea

January 23, 2012

Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.
 

Lessons learned and 2012 predictions for the ad industry

Will Price, CEO, Flite January 17, 2012

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
 

Beyond Badges: The Power of Customer Engagement Through Quests

Carrie Peters, VP of marketing, BigDoor January 16, 2012

Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?