Engagement Marketing

The First Truly Social Cup

The First Truly Social Cup

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Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Thumbs-Up to Disruptive Brands and Authentic Narratives

Thumbs-Up to Disruptive Brands and Authentic Narratives

Pandora CMO Simon Fleming-Wood acts on the believe that "the product is the marketing."

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

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Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

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Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

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Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

Content: New Tool Aims to Put a Number on It

Content: New Tool Aims to Put a Number on It

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Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

So, You Want to Go Viral?

So, You Want to Go Viral?

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Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

For Engagement to Work, Let the User Initiate the Conversation

For Engagement to Work, Let the User Initiate the Conversation

User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

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Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Facebook Loves Direct Marketers (Really)

Facebook Loves Direct Marketers (Really)

The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.

The Layar Look

The Layar Look

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Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.

Left Brain, Meet Your Right Brain

Left Brain, Meet Your Right Brain

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Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

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Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

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Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

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Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

If I Had a Dollar for Every Piece of Video Content Out There...

If I Had a Dollar for Every Piece of Video Content Out There...

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By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.

Viewability on Steroids

Viewability on Steroids

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Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.

Inspire Customer Advocates to Promote Your Brand

Inspire Customer Advocates to Promote Your Brand

Six ways marketers can motivate customers to share their brand's content.

Flying Through the Top 5 Barriers to Digital Marketing Success

Flying Through the Top 5 Barriers to Digital Marketing Success

When it comes to digital marketing success, change management is as important as technology.

The Importance of Social CRM to Direct Marketers

The Importance of Social CRM to Direct Marketers

Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

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Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

French Candy Carambar Punks France

French Candy Carambar Punks France

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Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Peanut Butter: Jelly :: Shazam: TV

Peanut Butter: Jelly :: Shazam: TV

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Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.

Abandon Those Shopping Cart Woes

Abandon Those Shopping Cart Woes

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Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?

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