Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
Six ways marketers can motivate customers to share their brand's content.
When it comes to digital marketing success, change management is as important as technology.
Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.
Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?
One Tough Question: What marketing measure is overrated or outdated?
Three ways to customer data and engagement to acquire new customers.
Direct marketers may be obsessed with customer data, but they're not the only ones.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Brands and agencies use content marketing to create a delectable treat.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.