Engagement Marketing

So, You Want to Go Viral?

So, You Want to Go Viral?

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Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

For Engagement to Work, Let the User Initiate the Conversation

For Engagement to Work, Let the User Initiate the Conversation

User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

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Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Facebook Loves Direct Marketers (Really)

Facebook Loves Direct Marketers (Really)

The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.

The Layar Look

The Layar Look

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Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.

Left Brain, Meet Your Right Brain

Left Brain, Meet Your Right Brain

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Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

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Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

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Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

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Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

If I Had a Dollar for Every Piece of Video Content Out There...

If I Had a Dollar for Every Piece of Video Content Out There...

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By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.

Viewability on Steroids

Viewability on Steroids

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Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.

Inspire Customer Advocates to Promote Your Brand

Inspire Customer Advocates to Promote Your Brand

Six ways marketers can motivate customers to share their brand's content.

Flying Through the Top 5 Barriers to Digital Marketing Success

Flying Through the Top 5 Barriers to Digital Marketing Success

When it comes to digital marketing success, change management is as important as technology.

The Importance of Social CRM to Direct Marketers

The Importance of Social CRM to Direct Marketers

Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

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Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

French Candy Carambar Punks France

French Candy Carambar Punks France

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Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Peanut Butter: Jelly :: Shazam: TV

Peanut Butter: Jelly :: Shazam: TV

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Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.

Abandon Those Shopping Cart Woes

Abandon Those Shopping Cart Woes

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Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?

Just Because I Know You Doesn't Mean I Like You

Just Because I Know You Doesn't Mean I Like You

One Tough Question: What marketing measure is overrated or outdated?

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

Three ways to customer data and engagement to acquire new customers.

Data Leads to Loyalty

Data Leads to Loyalty

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Direct marketers may be obsessed with customer data, but they're not the only ones.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Step Right Up, Folks

Step Right Up, Folks

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Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.

2013 Essential Guide to Multichannel Marketing

2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Interactive Ads to Rule Them All

Interactive Ads to Rule Them All

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Air New Zealand's click rates soar with help from interactive, dynamic online ads.

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

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The hotel brand reimagines the guest experience for its "masterblender" customers.

Infographic: Content Marketing Sweetens the Mix

Infographic: Content Marketing Sweetens the Mix

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Brands and agencies use content marketing to create a delectable treat.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.