Skillful marketers say that engagement, not just profit, is the real measure of success.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Pandora CMO Simon Fleming-Wood acts on the believe that "the product is the marketing."
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
Six ways marketers can motivate customers to share their brand's content.
When it comes to digital marketing success, change management is as important as technology.
Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.
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