Engage Unveils BTB Online Ad Division

Share this article:
Engage Technologies Inc., Andover, MA, is expected to announce today Engage Business Media, a full-service business-to-business online advertising network.


This network will allow companies to place interactive advertisements such as banner ads within a vertical audience group -- such as auto, agriculture or healthcare -- or across a network of more than 70 BTB sites.


It also has created a network for placing ads within targeted e-mail newsletters. Engage is a majority-owned operating company of CMGI Inc.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.