Engage Unloads I/PRO Analytics Unit

Share this article:
Engage Inc. will sell its Internet Profiles Corp. unit to TopicalNet Inc., a Woburn, MA, technology firm, in an effort to restructure its business and attain profitability.


Financial terms of the deal were not disclosed yesterday. It is expected to close in mid-April.


"The sale of I/PRO is another step in Engage's continuing effort to restructure its business by focusing on its strategic products," said Tony Nuzzo, Engage's president/CEO. "TopicalNet's focus on site classification technologies makes it a clear match for I/PRO's site-specific analytics and auditing."


Engage, Andover, MA, has been restructuring its businesses in recent months to reduce costs and cut losses. In December, the marketing and technology company said it would lay off half its staff by April. The company also renegotiated contracts with many of its Web publishing clients to reduce the amount of commissions it pays.


TopicalNet said it plans to merge its content-categorization technology with I/PRO's I/AUDIT psychographic and demographic profiling technology and NetLine click stream data, which lets TopicalNet clients automatically deliver interest-targeted content and ads to anonymous users.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.