Engage, Open Market Form Alliance

Share this article:
Online marketing solutions provider Engage Technologies, Andover, MA, and Open Market, Burlington, MA, an e-commerce software provider, recently formed a partnership in which they will integrate their technologies and let Web sites offer personalized online retailing promotions to consumers.


The alliance will give merchants the ability to blend online sales transaction data with interest-based visitor analysis to help tailor online promotions and digital offers for consumers. By using Engage's technology, Open Market customers can create customized marketing campaigns with personalized coupons and special discounts and build individual anonymous profiles based on the surfing patterns of online visitors.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.