Engage Lowers AdManager Prices
Engage also announced beta availability of the first Engage-enabled Accipiter solutions, a combination that will combine knowledge of visitor behavior and interests with online serving and management.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.