Engage Lowers AdManager Prices
Engage also announced beta availability of the first Engage-enabled Accipiter solutions, a combination that will combine knowledge of visitor behavior and interests with online serving and management.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
Industry experts explore the value in a person's cyber identity for marketers.