Engage Develops Online Privacy Tool

Share this article:
Engage Inc., Andover, MA, announced this week it developed an enhanced specification of its TrustLabels privacy solution. The tool alerts consumers to the presence of uncertified third-party cookies on Web sites and allows them to reject the cookies based on the site's privacy policy.


The TrustLabels technology standard allows for cookies that are used beneficially in a "privacy-safe manner," while protecting consumers from those that violate privacy.


Engage has submitted the TrustLabels standard to the Internet Engineering Task Force and is advocating implementation of TrustLabels into Web browsers.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.