In a world where you're more likely to survive a plane crash than click on a banner ad, it's clear that the traditional approach of interrupting our target no longer works.
Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.
Facebook's product marketing manager breaks down the four dimensions of social marketing.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.