Engage 2012

Why You Need to Think More Like a Product Manager

Why You Need to Think More Like a Product Manager

In a world where you're more likely to survive a plane crash than click on a banner ad, it's clear that the traditional approach of interrupting our target no longer works.

Big Data is "Emotional" Data

Big Data is "Emotional" Data

Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.

Facebook's social marketing formulas

Facebook's social marketing formulas

By

Facebook's product marketing manager breaks down the four dimensions of social marketing.

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