Engage 2012

Why You Need to Think More Like a Product Manager

Why You Need to Think More Like a Product Manager

In a world where you're more likely to survive a plane crash than click on a banner ad, it's clear that the traditional approach of interrupting our target no longer works.

Big Data is "Emotional" Data

Big Data is "Emotional" Data

Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.

Facebook's social marketing formulas

Facebook's social marketing formulas

By

Facebook's product marketing manager breaks down the four dimensions of social marketing.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.