Enforma Tries Traditional Route
"We have been tremendously successful with this product and feel that the commercials will further add to a brand identity," said Enforma CEO Drew Gray.
Gray said the system also will be introduced into retail at the end of the month.
"The product will be in stores, but we plan to run the direct response spots for a long time after," Gray said.
When baseball Hall of Famer Steve Garvey, who is the Enforma System's infomercial host, appeared on QVC late last year, the product sold out in minutes. Gray is looking for similar success by placing the product in retail stores such as Target, Eckerd and Rite-Aid.