Enforma Settles FTC Complaint

Share this article:
Enforma National Products Inc, makers of the highly successful "Enforma System" DRTV weight-loss product, settled with the FTC yesterday over charges that its infomercials and Internet advertisements contain false and unsubstantiated claims. The Enforma System's slogan, "With Enforma, you can eat what you want and never, ever, ever have to diet again," is just one example of what got the company into hot water. The settlement calls for Enforma to desist from using any further claims, to further quantify any claims it continues to make and to pay the FTC $10 million to be paid back to consumers or if that is unpractical, to the U.S. Treasury.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.