Enforma Banned From Marketing Weight-Loss Products

Share this article:
Enforma Natural Products Inc. agreed to a ban on advertising weight-loss products to settle a civil contempt charge of violating the terms of an agreement that ended a previous fraud case, the Federal Trade Commission said yesterday.

Enforma also must pay $300,000 to compensate consumers, the FTC said.

Enforma was charged with breaking its promise not to commit false advertising as part of a 2000 settlement with the FTC over DRTV ads that featured Steve Garvey, former first baseman with the Los Angeles Dodgers, as a celebrity endorser.

The FTC also charged Garvey in the case, but a federal judge cleared him in 2002. An appeals court upheld the ruling in September 2004.

In the 2000 settlement, Enforma agreed to pay $10 million in consumer compensation to customers of its Fat Trapper and Exercise in a Bottle products, in addition to its pledge not to commit further violations. However, in 2002, the FTC sued Enforma again, saying the company continued to make false claims about Fat Trapper and Exercise in a Bottle as well as two other products, Chitozyme and Acceleron.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.