Enforma Banned From Marketing Weight-Loss Products

Share this article:
Enforma Natural Products Inc. agreed to a ban on advertising weight-loss products to settle a civil contempt charge of violating the terms of an agreement that ended a previous fraud case, the Federal Trade Commission said yesterday.


Enforma also must pay $300,000 to compensate consumers, the FTC said.


Enforma was charged with breaking its promise not to commit false advertising as part of a 2000 settlement with the FTC over DRTV ads that featured Steve Garvey, former first baseman with the Los Angeles Dodgers, as a celebrity endorser.


The FTC also charged Garvey in the case, but a federal judge cleared him in 2002. An appeals court upheld the ruling in September 2004.


In the 2000 settlement, Enforma agreed to pay $10 million in consumer compensation to customers of its Fat Trapper and Exercise in a Bottle products, in addition to its pledge not to commit further violations. However, in 2002, the FTC sued Enforma again, saying the company continued to make false claims about Fat Trapper and Exercise in a Bottle as well as two other products, Chitozyme and Acceleron.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.