Enfatico shrinks again
The Austin Business Journal reported yesterday that WPP agency Enfatico has dismissed five senior level creative staff in its New York and Austin offices.
Enfatico, which was built by WPP and Dell to combine the latter's agency relationships under one umbrella, was folded into the Young & Rubicam Brands ad firm earlier this year, as DMNews reported. That move followed a round of layoffs in February.
Dell recently launched its second campaign in the US since the creation of Enfatico in December 2007 targeting small to mid-size business owners.