enews.com and Lycos Strengthen Partnership

Share this article:
The Electronic Newsstand (www.enews.com), Washington, and search engine Lycos (www.lycos.com), Waltham, MA, said this week that they will expand their three-year exclusive sponsorship and marketing agreement. enews.com now will become the exclusive magazine retailer on Lycos' Tripod (www.Tripod.com) while remaining the exclusive magazine retailer on Lycos.com.


Members of Tripod will be given the opportunity to join enews.com's "Newsstand Network" affiliate program, which will give them the chance to sell magazine subscriptions from their individual home pages.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.