enews.com and Lycos Strengthen Partnership

Share this article:
The Electronic Newsstand (www.enews.com), Washington, and search engine Lycos (www.lycos.com), Waltham, MA, said this week that they will expand their three-year exclusive sponsorship and marketing agreement. enews.com now will become the exclusive magazine retailer on Lycos' Tripod (www.Tripod.com) while remaining the exclusive magazine retailer on Lycos.com.


Members of Tripod will be given the opportunity to join enews.com's "Newsstand Network" affiliate program, which will give them the chance to sell magazine subscriptions from their individual home pages.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.