enews.com and Lycos Strengthen Partnership
Members of Tripod will be given the opportunity to join enews.com's "Newsstand Network" affiliate program, which will give them the chance to sell magazine subscriptions from their individual home pages.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.