Emusic.com Using Free Music to Lure Customers

Share this article:
EMusic.com yesterday began a limited-time promotion in hopes of picking up some of Napster's former users.


Using the tag line "MP3 is not a dirty word," users will be able to download any MP3 album, or up to 15 singles from its music catalog, free of charge or commitment.


The Redwood City, CA-based company began the online marketing campaign to tell digital music fans as well as the music industry that there are "viable, legal alternatives to unauthorized file-sharing that do not require cumbersome digital rights management."


Those taking advantage of the offer can also download a free copy of Bruce Fries' MP3 and Internet Audio Handbook -- a guide to digital music.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.