Emson Sues DRTV Marketer Tristar

Share this article:
Emson, a direct response television division of E. Mishan and Sons Inc., New York, has filed suit in the U.S. District Court of New York against DRTV marketer Tristar Products, Parsippany, NJ. The suit alleges that Tristar infringed on two patents by producing and selling a knockoff of Emson's Wonder Steamer steam-iron. The suit seeks compensation for any prior or future sales.


The Wonder Steamer steam-iron was licensed to Reliant International, which produced and bought time for a 30-minute infomercial that has been running since October. Emson handles all retail, mail-order, credit card syndication as well as Internet sales through its Web site emsontv.com.


"Basically, they are infringing on our patent," said Emson vice president Eddie Mishan. "We saw a print ad they had in a trade magazine offering the steamer as a freebie with their Hook and Hang product, and we knew it was ours."


The companies have agreed to meet March 15 to discuss the litigation.


Tristar would not return calls for comment.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.