Emson Sues DRTV Marketer Tristar

Share this article:
Emson, a direct response television division of E. Mishan and Sons Inc., New York, has filed suit in the U.S. District Court of New York against DRTV marketer Tristar Products, Parsippany, NJ. The suit alleges that Tristar infringed on two patents by producing and selling a knockoff of Emson's Wonder Steamer steam-iron. The suit seeks compensation for any prior or future sales.


The Wonder Steamer steam-iron was licensed to Reliant International, which produced and bought time for a 30-minute infomercial that has been running since October. Emson handles all retail, mail-order, credit card syndication as well as Internet sales through its Web site emsontv.com.


"Basically, they are infringing on our patent," said Emson vice president Eddie Mishan. "We saw a print ad they had in a trade magazine offering the steamer as a freebie with their Hook and Hang product, and we knew it was ours."


The companies have agreed to meet March 15 to discuss the litigation.


Tristar would not return calls for comment.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.