Employment

Too Much Information: Answers

Too Much Information: Answers

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

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A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?

Draftfcb files lawsuit against Digitas

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Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

Don't place too much emphasis on prospects' past successes

Don't place too much emphasis on prospects' past successes

For an entrepreneur, company founder or CEO, the ability to attract and hire stellar employees defines the potential of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an overemphasis on past successes. My process today is very different.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...