There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
All of a company's employees are the face of its brand. Be sure your brand is well represented.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
Three essential to building a top-notch marketing services culture that will help create a competitive advantage.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...