Employ a combination of online and offline strategies to build your e-mail list
Matthew Mielcarik, principal consultant, Convio
November 12 2009
Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important aspects to maintaining and growing a file for a nonprofit is to sustain the relationship by communicating and sharing the impact of their gift, time and talent on the mission of the organization.
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