Emeril to Sell Wares on Shop at Home

Share this article:
Scripps Network announced a deal yesterday with Emeril Lagasse, the Food Network's star chef, to sell kitchen wares on three special shows on the Shop at Home network in July, September and November.


Scripps, which owns both the Food Network and Shop at Home, plans to cross-promote Lagasse's shows on both networks and at Foodnetwork.com. Lagasse's products also will be available at "Emeril mini-stores" on shopathometv.com and Foodnetwork.com.


The Lagasse deal is part of a larger movement to shift branded merchandise on its networks, which also include HGTV, DIY and Fine Living, onto the Shop at Home Web site, Scripps said.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.