Emerging Media

Google cloud is rolling in

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Google followed up the launch of its Music Beta storage platform earlier in the week with the debut of its Chromebook laptop yesterday. Both announcements came at Google's I/O Developer Conference.

Experts doubt potential of video streaming initiatives

Experts doubt potential of video streaming initiatives

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Retailer Sears Holdings Corp. and 
restaurant chain Pizza Hut are rolling out video streaming services, stepping into the downloadable entertainment space that has become increasingly lucrative for Netflix and other companies.

Bracing pace for Starbucks' CMO

Bracing pace for Starbucks' CMO

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Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.

Google scoops up recommendation startup Fflick

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Google has acquired social media recommendations engine Fflick for a reported $10 million. Founded by four former Digg employees in August 2010, users could log in to the service using Twitter to view the most tweeted-about movies and sort findings by number of positive or negative reviews.

Meredith names Snyder head of Emerging Markets Group

Meredith names Snyder head of Emerging Markets Group

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Meredith Integrated Marketing, the marketing agency arm of Meredith Corp., has promoted Pete Snyder to president of the newly-created Emerging Markets Group, effective November 1. He remains CEO of New Media Strategies.

Zain Raj, president and COO, SolutionSet

Zain Raj, president and COO, SolutionSet

Zain Raj talks about the future of e-commerce and what the next-generation shopping experience will look like

Does iAd open more targeted options?

Does iAd open more targeted options?

Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.

Augmented reality a boon for print, Web

Augmented reality a boon for print, Web

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A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.

Have mobile apps replaced text campaigns?

Have mobile apps replaced text campaigns?

Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?

Rubicon partners with mOcean to bring ad service to mobile

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The Rubicon Project, a Web advertising technology company, and mobile ad management platform mOcean Mobile have launched Rubicon's display ad services for mobile devices. Launched March 8, the mobile platform is available through Rubicon's REVV for Publishers advertising service.

ExactTarget acquires Twitter platform CoTweet

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E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.

Brands and publishers work on Web video strategy

Brands and publishers work on Web video strategy

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With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.

Don't bet against mobile coupons

Don't bet against mobile coupons

Time and again, mobile coupon redemption rates have proven to be exceptional when employed as part of both pilot and real-world marketing programs.

Goodbye 2009 and Lookout 2010...

Goodbye 2009 and Lookout 2010...

2009 was not kind to most retailers and there were very few positive stories when it came to sales results. A rising unemployment rate and a drop in consumer confidence both weighed heavily on consumer spending the entire year, and with the unemployment rate still at 10% for December, we'll see this trend continue for at least the next few months. But the news is not all bad.

Google, Apple battle for mobile dominance

Google, Apple battle for mobile dominance

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Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.

Get ready to test the mobile search waters

Get ready to test the mobile search waters

Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.

How to make Twitter measurable

How to make Twitter measurable

More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.

Networks use online video to give consumers a taste of new programming

Networks use online video to give consumers a taste of new programming

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For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.

JCPenney takes coupons mobile

JCPenney takes coupons mobile

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Mobile coupons come to retail after successful tests in fast food, grocery.

Inside Emerging Media: Netbooks net opportunity for marketers

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With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena by giving a lift to laptop sales. Thanks to new subsidized plans for netbooks from telecommunications providers, the segment could shape up to be one of the highlights of the upcoming back-to-school and holiday season.

Online Videos Capturing More Viewing Time

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People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.

The Daily Tube drives traffic with e-mail

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For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.

Engagement metrics evolve beyond CTR along with Web display ad technologies

Engagement metrics evolve beyond CTR along with Web display ad technologies

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The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."

Land Rover by Wunderman

Land Rover by Wunderman

Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.

How should I make the most of Twitter?

How should I make the most of Twitter?

You've devoted time and resources to Twitter, working to reach consumers in a relevant way
in a place they are all the time. How do you know if it works? Our experts debate.

BooneOakley's YouTube "Homepage"

BooneOakley's YouTube "Homepage"

It wasn't long after BooneOakley decided it was in need of a Web site redesign that the copywriter/art director team of Jim Robbins and Ryan Holland suggested a site that lives entirely on YouTube. They presented a sample video to the agency partners and it was well-received.

Apple unveils faster iPhone

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At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.

Amid bankruptcies, auto industry seeks digital reinvention

Amid bankruptcies, auto industry seeks digital reinvention

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Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.

People News from Gyro:HSR, Yahoo, David & Goliath, Fanscape, Silverpop

People News from Gyro:HSR, Yahoo, David & Goliath, Fanscape, Silverpop

Chris Becker joining Gyro:HSR as chief creative officer...Eric Brown leaves NetApp for Yahoo...Napper Tandy comes to David & Goliath...Clea Shearer leaves MySpace for Fanscape...Silverpop adds two VPs

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...