Embarcadero Names Connect Direct

Share this article:
Embarcadero Technologies Inc. named Connect Direct, Redwood City, CA, to handle online marketing geared toward generating sales leads for a line of database software products.


Previously handled inhouse, the account was awarded to Connect Direct without a review. Connect Direct had worked on campaigns for Embarcadero's vice president of marketing and direct marketing manager when they worked at previous companies.


"The client has a loyal following of over 50,000 users worldwide, [and] the mandate for Connect Direct is to leverage Embarcadero's reputation within the database community by generating referral, repeat and new business at the lowest cost per sale possible," said Howard J. Sewell, agency president.


Connect Direct specializes in direct marketing for Internet and software companies. Accounts include IDG Executive Forums and software makers Inxight and Qiva.


Embarcadero's database software is used to manage, design and deliver enterprise and online business applications.


Tactics involved include banner ads, e-mail, newsletters and newsletter sponsorships to test different messages and offers.


"Embarcadero's products cost, on average, about $1,000 and are sold primarily through a field and inside sales force, so a low acquisition cost is paramount," Sewell said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.