U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
Digital analysis firm eMarketer predicted this week that 18 million adult US consumers will access Twitter at least monthly in 2009. That number will jump to 26 million - 15.5% of all US adult Web users - next year, according to the firm.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.