U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
Digital analysis firm eMarketer predicted this week that 18 million adult US consumers will access Twitter at least monthly in 2009. That number will jump to 26 million - 15.5% of all US adult Web users - next year, according to the firm.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...