Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion.
It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
Domino's Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company's e-mail database, as well as its Facebook fans.
Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.
February 08, 2011
E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.
E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company."
With $500 billion in buying power and an estimated $3.4 trillion by 2018, marketers are increasingly turning their attention to Generation Y - consumers born between 1977 and 1995.
January 01, 2011
When your e-mail program is profitable and running smoothly, don't get complacent.
November 02, 2010
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
Truck and diesel engine maker Navistar International will roll out the digital components of its b-to-b campaign, "Get in Gear," over the next two weeks. The company worked with agency Fathom Communications on the effort, which spans direct mail, e-mail, search marketing and digital advertising.
The Pancreatic Cancer Action Network launched a campaign September 15 to raise public awareness about the disease.
Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
Although we're all overwhelmed by e-mail, I find that keep I signing up for new daily deal e-mail newsletters.
Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. However, the level of understanding marketers have had about the efficacy of e-mail content has been limited.
Junk mail is good mail that went to the wrong person.
The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.
Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.
E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.
June 16, 2010
Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.
Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.
Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.
Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company's new tech services division, following its purchase of Perot Systems last year.
June 02, 2010
Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.
Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.
Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.
Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.
TechProApps.com awarded Worldata management of its postal and e-mail files February 11. These files are new to the market.
Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web services for its Web brands. The companies announced the hire on February 9.
February 01, 2010
Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.
Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
