The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
7 steps to help small business owners get their email newsletter off of the ground.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
A personal touch can ignite conversations, build relationships—and boost sales.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
Marketers can learn a lot by simply looking at how consumers email each other.
Indeed, marketers are in the thick of it in terms of segmentation.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
What's in our inbox this month: Sweepstakes
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
What's in our inbox this month: Event Ticket Sellers
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...