What's in our inbox this month: Sweepstakes
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
What's in our inbox this month: Event Ticket Sellers
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
Join Ryan Phelan, as he shares what impacted email last year, and his trend predictions for 2015.
Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
What's in our inbox this month: NFL Teams
What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
The online grocer nourishes customer trust through education and engagement.
Can you guess which movie would be email?
The cash management and security company's approach spans across channels and decades.
Thank goodness for email (did I really just say that?).
Plus, what brands should keep in mind for the upcoming weeks.
The online eyewear provider frames the customer experience around trust and reassurance.
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...