Email

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

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The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

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7 steps to help small business owners get their email newsletter off of the ground.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

8 Essentials for Effective Emails

8 Essentials for Effective Emails

Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

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Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

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A personal touch can ignite conversations, build relationships—and boost sales.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

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Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

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The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

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Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

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An orderly and seamless customer experience is just what the carpet cleaning company needed.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

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The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

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On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

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Marketers can learn a lot by simply looking at how consumers email each other.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

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Indeed, marketers are in the thick of it in terms of segmentation.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

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Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

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More than 1,000 brands had their emails blocked due to a code glitch by AOL.

Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

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What's in our inbox this month: Sweepstakes

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

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Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

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A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

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Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

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Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

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The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

 ISP Mythbusters: How to Send Better Emails

ISP Mythbusters: How to Send Better Emails

Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

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Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Delivered: Event Ticket Seller Emails

Delivered: Event Ticket Seller Emails

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What's in our inbox this month: Event Ticket Sellers

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

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The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

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Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

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