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Report: Email lists see sharp rental price decline

February 09, 2012

There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and we want to hear from you. Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.
 

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

Plug-ins: Email Marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Despite rewards, some brands fail to send targeted emails

February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Special February Issue: Twitter Tuesdays

January 30, 2012

Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
 

Targeting gone wrong: part three

January 26, 2012

Route 22 Toyota kicks off a promotion with a horrible football-themed email.
 

Q&A: Kristin Hambelton, VP of marketing at Neolane

January 24, 2012

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
 

Q&A: Jeff Nicholson, VP of global marketing at Pitney Bowes Software

January 17, 2012

Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.
 

A call for email détente: efficient marketing

Rob Price, Eleven January 11, 2012

Almost every time I wind up on some company's email database, I get punished for it.
 

Return Path acquires OtherInbox

January 10, 2012

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.
 

Avoid turnover with training programs and team-building exercises

Peter Gracey, cofounder, president and COO, AG Salesworks January 01, 2012

AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.
 

Opel Movano delivers brand impressions with banner ad

January 01, 2012

The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."
 

Restaurants drive consumers to dine out with calculated email coupons

January 01, 2012

When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
 

Customer loyalty strategies determine the department store champion

January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
 

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

January 01, 2012

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.
 

Profiling is not a dirty word

Keith Flint, strategy director, Sudden Impact Marketing January 01, 2012

If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.
 

Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

Google testing search ads featuring email opt-ins

December 30, 2011

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
 

Volkswagen drives email open rates

Mercedes Cardona December 23, 2011

Volkswagen improves email with help from Proximity London.
 

Marketing trends get personal in 2012

December 21, 2011

Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
 

Q&A: Angela Lester, managing partner, Tribal DDB

December 20, 2011

Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach.
 

VerticalResponse acquires social marketing firm Roost

December 15, 2011

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.
 

Survey: Email top channel for increased spend in 2012

December 06, 2011

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
 

Q&A: Janine Popick, founder and CEO, VerticalResponse

December 05, 2011

Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.
 

Our look at the most - and least - engaging social media

December 01, 2011

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
 

New Hotmail inbox tools make it easier for users to hide marketing newsletters

December 01, 2011

Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages.
 

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

December 01, 2011

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.