The online eyewear provider frames the customer experience around trust and reassurance.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The company doesn't toy around with lead scoring and segmentation.
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.
What's in our inbox this month: Savings-Focused Retailers Emails
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Happy Halloween from my inbox to yours.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Our experts set the record straight.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
The company relied on digital to get its growing children's apparel brand off of the ground.
It may not be the sexiest channel, but it is the most reliable.
The definition of dynamic email content is changing—what marketers need to know.
But will data privacy and internal resource concerns leave them calling for their mummies?
These multi-frame images can create a more animated email experience.
Determining the right content and number of emails to send can be rugged terrain.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
When it comes to personalization, testing, and tracking, it's anybody's game.
Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to email@example.com.
Peer-to-peer referrals produce healthy conversion rates.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
The online wine retailer's strategy incorporates different flavors and depths.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
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