Email

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

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Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

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Thank goodness for email (did I really just say that?).

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

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Plus, what brands should keep in mind for the upcoming weeks.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

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Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

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The company doesn't toy around with lead scoring and segmentation.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Delivered: Savings-Focused Retailers Emails

Delivered: Savings-Focused Retailers Emails

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What's in our inbox this month: Savings-Focused Retailers Emails

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

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Happy Halloween from my inbox to yours.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Fast Facts: October 2014

Fast Facts: October 2014

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Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

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Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

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It may not be the sexiest channel, but it is the most reliable.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

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The definition of dynamic email content is changing—what marketers need to know.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

What Marketers Need to Know About Including GIFs in Email

What Marketers Need to Know About Including GIFs in Email

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These multi-frame images can create a more animated email experience.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

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Determining the right content and number of emails to send can be rugged terrain.

Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

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Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full Throttle

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Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to ginger.conlon@dmnews.com.

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

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Peer-to-peer referrals produce healthy conversion rates.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...