Join Ryan Phelan, as he shares what impacted email last year, and his trend predictions for 2015.
Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
What's in our inbox this month: NFL Teams
What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
The online grocer nourishes customer trust through education and engagement.
Can you guess which movie would be email?
The cash management and security company's approach spans across channels and decades.
Thank goodness for email (did I really just say that?).
Plus, what brands should keep in mind for the upcoming weeks.
The online eyewear provider frames the customer experience around trust and reassurance.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The company doesn't toy around with lead scoring and segmentation.
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.
What's in our inbox this month: Savings-Focused Retailers Emails
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Happy Halloween from my inbox to yours.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Our experts set the record straight.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
The company relied on digital to get its growing children's apparel brand off of the ground.
It may not be the sexiest channel, but it is the most reliable.
The definition of dynamic email content is changing—what marketers need to know.
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