Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
Company looks to ratchet up personalization in the inbox.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
CEO and co-founder of The Relevancy Group dubs 2013 to 2014 as the time of the renaissance for email.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
HubSpot's email product manager shares his religious views on email.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Are Google's automated email scanning practices fair?
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Jewelry retailer Limoges had to polish up its email marketing tactics.
Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.
As SMBs dive into email marketing, they need tools to target their messages.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
How marketers may benefit from their emails being sent to a "promotions" folder.
Dreamfields Foods uses a fan club email technique to energize the diabetes sufferers who depend on their pasta.
Segmentation is this online retailer's guiding light
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.