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Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

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What's in our inbox this month: Sweepstakes

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

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Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

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A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

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Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

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Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

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The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

 ISP Mythbusters: How to Send Better Emails

ISP Mythbusters: How to Send Better Emails

Join experts from Comcast and Message Systems as they field your top questions about ISPs and email abuse, and share actionable insights into how to send better emails.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

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Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Delivered: Event Ticket Seller Emails

Delivered: Event Ticket Seller Emails

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What's in our inbox this month: Event Ticket Sellers

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

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The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

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Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Is it Game Over or Game-On for GameStop?

Is it Game Over or Game-On for GameStop?

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The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Plan Ahead for the Top 2015 Trends in Email

Plan Ahead for the Top 2015 Trends in Email

Join Ryan Phelan, as he shares what impacted email last year, and his trend predictions for 2015.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

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Quantity doesn't trump quality.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

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David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

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Hungry for growth, the QSR is connecting with millennial customers on and offline.

Delivered: NFL Team Emails

Delivered: NFL Team Emails

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What's in our inbox this month: NFL Teams

The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

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What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

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Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

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Thank goodness for email (did I really just say that?).

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

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Plus, what brands should keep in mind for the upcoming weeks.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

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