Email

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

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The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

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Four small ways marketers can revitalize common email practices

Why Writing Subject Lines Is a Lot Like Dating

Why Writing Subject Lines Is a Lot Like Dating

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What marketers need to know to craft the perfect one-liner.

Facebook Bounces Email

Facebook Bounces Email

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The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.

The Value of Timing: When to Send Email and Text Messages

The Value of Timing: When to Send Email and Text Messages

Even the right text or email sent at the wrong time could be costly.

Infographic: Email Marketing Wins the Gold

Infographic: Email Marketing Wins the Gold

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But customer preferences take the bronze

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

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The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

News Byte: Infogroup Launches Lifecycle Marketing Unit

News Byte: Infogroup Launches Lifecycle Marketing Unit

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Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.

Revamp Your Email Marketing

Revamp Your Email Marketing

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Get a new outlook on email marketing with these four tips.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

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Email marketing can be complicated, but it's Golden Rules are simple.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

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Marketers must focus on empathy to cut through the email noise.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Peering Into the Marketing Future

Peering Into the Marketing Future

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You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

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Transactional emails are a font of opportunity for e-coms, a study finds.

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

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Will SMBs fulfill their New Year's resolutions for marketing enhancements?

Do Your Holiday Emails Land on the Naughty or Nice List?

Do Your Holiday Emails Land on the Naughty or Nice List?

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Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

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The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

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The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

Music To Our Ears

Music To Our Ears

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Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.

Not all Mobile Emails Are Created Equal

Not all Mobile Emails Are Created Equal

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Apple smartphone users may open more emails, but Android smartphone users look at them longer.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

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Company looks to ratchet up personalization in the inbox.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

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Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

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The music festival proves that social and email can give a killer performance.

3 False Best Practices Email Marketers Should Avoid

3 False Best Practices Email Marketers Should Avoid

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Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

Q&A: David Daniels, A Renaissance Man

Q&A: David Daniels, A Renaissance Man

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CEO and co-founder of The Relevancy Group dubs 2013 to 2014 as the time of the renaissance for email.

Getting First Tracks in Personalizing Video Email

Getting First Tracks in Personalizing Video Email

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SASS Global Travel hit the slopes with personalized video messages to its superfans.

Nine Email Marketing Musts

Nine Email Marketing Musts

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Marketers should be humans--not robots.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

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Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

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