What marketers need to know to craft the perfect one-liner.
The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.
Even the right text or email sent at the wrong time could be costly.
But customer preferences take the bronze
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.
Get a new outlook on email marketing with these four tips.
Email marketing can be complicated, but it's Golden Rules are simple.
Marketers must focus on empathy to cut through the email noise.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
Transactional emails are a font of opportunity for e-coms, a study finds.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
Company looks to ratchet up personalization in the inbox.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
CEO and co-founder of The Relevancy Group dubs 2013 to 2014 as the time of the renaissance for email.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
HubSpot's email product manager shares his religious views on email.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.