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Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts

Mary Elizabeth Hurn November 20, 2009

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.
 

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

Carol Krol November 05, 2009

With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
 

Email Data Source to launch Twitter monitoring tool

Carol Krol November 03, 2009

Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.
 

Youth basketball finds an online home on iHoops.com

Mary Elizabeth Hurn October 28, 2009

IHoops, the official joint youth basketball initiative of the NBA and NCAA, has launched iHoops.com, the online hub for parents, players, coaches, officials and administrators of youth basketball programs nationwide.
 

'Cosmo' launches social media sweepstakes to raise breast cancer awareness

Mary Elizabeth Hurn October 26, 2009

'Cosmopolitan' launched the Cosmo Karma Project, a social media initiative sponsored by Estee Lauder, to benefit the Breast Cancer Research Foundation, on October 26. The magazine also seeks to grow its subscriber base with the initiative.
 

Top Tips: Planning a successful e-mail campaign for the holidays

Dianna Dilworth October 07, 2009

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.
 

Miles Media uses social tools in e-mails for travel campaigns

Dianna Dilworth September 23, 2009

Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
 

Katz 360 debuts display inventory

Dianna Dilworth August 13, 2009

Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.
 

How to bring together social media and e-mail marketing

Dino Michetti, VP and GM, Epsilon August 12, 2009

Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.
 

Inbox Insider: E-mail leaks can challenge businesses

Dianna Dilworth August 12, 2009

E-mail is one of the most important tools of communication for companies, but security risks can make using the channel a challenge. As we saw with the Twitter hack last month, sensitive information in circulating via e-mail and if this is hacked can leave a company's private plans exposed. In addition, a company can be at risk if their customer's private data becomes exposed.
 

Bliss kicks off "gorilla" marketing campaign

Dianna Dilworth August 03, 2009

Spa chain Bliss has unleashed a new guerrilla marketing campaign that incorporates social media, online video and gorillas. The new campaign is called "Gorilla Marketing" — a pun on guerrilla marketing — and is aimed at promoting Bliss' hair removal services and products.
 

Physicians by Specialty and Dentists with Opt-in E-mail Address

July 30, 2009

New e-mail list — Physicians by Specialty and Dentists with Opt-in E-mail Address — Dunhill International List Co. — This file contains high-earning, practicing physicians directly involved with millions of patients daily. These professionals are interested in educational offers, trade publications, medical equipment, office supplies, health updates, investment and financial offers, membership offers, newsletter and magazine offers, travel and leisure and credit card offers.
 

Inbox Insider: Delivra, Message Systems partnership

Dianna Dilworth July 14, 2009

E-mail marketing is not just about sending out good copy. Half of the battle is getting delivered and being compliant. It is no suprise that most e-mail service providers -- especially those who send large quantities of e-mail -- partner with delivery management services to put the task in the hands of deliverability experts. That enables them to focus on marketing.
 

Q Interactive nabs Postmaster Direct

Carol Krol July 07, 2009

Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Authentic Response, a market research and lead generation company spun off by Return Path in October 2008. Terms of the deal were not disclosed.
 

Inbox Insider: Paul Allen returns to software with new e-mail organizer

Dianna Dilworth June 23, 2009

While it may seem like the hot new software coming out these days all circulates around mobile marketing and social media, e-mail has not ceased to drive new innovation as well. The latest release, an e-mail organization tool called Xiant Filer, could prolong the life of marketing messages, giving consumers more control over how to filter the e-mail they receive.
 

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