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Proof that email isn't a prehistoric channel after all.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Who can take data and turn it into insight? The candy man can.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Can marketing's biggest channels save the world's largest land mammal?
RetirementJobs.com proves that email is a seasoned, but sound channel.
A rundown on what marketers need to know to stay compliant with the new law.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
Craft your Moscow-bound emails with the Soviet...er, Russian... reader in mind. Vladimir Putin intends to leave the West behind in his quest to control digital discourse in the homeland.
In honor of Mother's Day, I discuss how my mother went from MOM to CEO of her own business.
Does the email management service benefit or burn email marketers?
Experts reveal which metrics matter most for six marketing channels.
The Chicago-based hotel provides guests with their own digital and mobile concierge.
Four lessons learned from the skin care provider's first welcome email campaign.
How the athletic footwear retailer applied its email remarketing tactics to Facebook.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Four small ways marketers can revitalize common email practices
What marketers need to know to craft the perfect one-liner.
The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.
Even the right text or email sent at the wrong time could be costly.
But customer preferences take the bronze
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.
Get a new outlook on email marketing with these four tips.
Email marketing can be complicated, but it's Golden Rules are simple.
Marketers must focus on empathy to cut through the email noise.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.