Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
Five things email marketers should consider to keep up with consumers' mobile behaviors.
More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.
The business software company bolsters its retail credentials with one of the e-com world's favored email providers.
Only 15% of marketers send product page reminders.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
7 steps to help small business owners get their email newsletter off of the ground.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
A personal touch can ignite conversations, build relationships—and boost sales.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
Marketers can learn a lot by simply looking at how consumers email each other.
Indeed, marketers are in the thick of it in terms of segmentation.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
What's in our inbox this month: Sweepstakes
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...