Email

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

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Happy Halloween from my inbox to yours.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Fast Facts: October 2014

Fast Facts: October 2014

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Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

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Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

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It may not be the sexiest channel, but it is the most reliable.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

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The definition of dynamic email content is changing—what marketers need to know.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

What Marketers Need to Know About Including GIFs in Email

What Marketers Need to Know About Including GIFs in Email

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These multi-frame images can create a more animated email experience.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

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Determining the right content and number of emails to send can be rugged terrain.

Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

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Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

Marketing Challenge: The Risk of Taking Email Full Throttle

Marketing Challenge: The Risk of Taking Email Full Throttle

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Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to ginger.conlon@dmnews.com.

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

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Peer-to-peer referrals produce healthy conversion rates.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

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The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

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Because one data point is never enough.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

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The online wine retailer's strategy incorporates different flavors and depths.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

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Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

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The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

7 Ways to Enhance Your Webinar Promotions

7 Ways to Enhance Your Webinar Promotions

ON24 will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

How to Get the Most Out of Your Email Campaign

How to Get the Most Out of Your Email Campaign

Tips to Maximize Your Email Marketing 
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Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

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Proof that email isn't a prehistoric channel after all.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

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Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

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Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

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