Email

Plan Ahead for the Top 2015 Trends in Email

Plan Ahead for the Top 2015 Trends in Email

Join Ryan Phelan, as he shares what impacted email last year, and his trend predictions for 2015.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

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Quantity doesn't trump quality.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

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David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

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Hungry for growth, the QSR is connecting with millennial customers on and offline.

Delivered: NFL Team Emails

Delivered: NFL Team Emails

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What's in our inbox this month: NFL Teams

The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

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What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

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Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

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Thank goodness for email (did I really just say that?).

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

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Plus, what brands should keep in mind for the upcoming weeks.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

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Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

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The company doesn't toy around with lead scoring and segmentation.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Delivered: Savings-Focused Retailers Emails

Delivered: Savings-Focused Retailers Emails

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What's in our inbox this month: Savings-Focused Retailers Emails

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

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Happy Halloween from my inbox to yours.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Fast Facts: October 2014

Fast Facts: October 2014

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Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

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Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

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It may not be the sexiest channel, but it is the most reliable.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

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The definition of dynamic email content is changing—what marketers need to know.

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