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 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

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Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

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Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

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Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

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Five things email marketers should consider to keep up with consumers' mobile behaviors.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

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More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

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The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

Marketers Shouldn't Abandon Product Page Abandonment

Marketers Shouldn't Abandon Product Page Abandonment

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Only 15% of marketers send product page reminders.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

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One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

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The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

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7 steps to help small business owners get their email newsletter off of the ground.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

8 Essentials for Effective Emails

8 Essentials for Effective Emails

Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

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Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

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A personal touch can ignite conversations, build relationships—and boost sales.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

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Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

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The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

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Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

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An orderly and seamless customer experience is just what the carpet cleaning company needed.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

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The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

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On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

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Marketers can learn a lot by simply looking at how consumers email each other.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

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Indeed, marketers are in the thick of it in terms of segmentation.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

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Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

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More than 1,000 brands had their emails blocked due to a code glitch by AOL.

Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

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What's in our inbox this month: Sweepstakes

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

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Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

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A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...