Email Widget

Genzyme streamlines opt-in
process with email widget

Genzyme streamlines opt-in
process with email widget

By

For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers 
interested in its Synvisc-One treatment for osteoarthritis of the knee. However, its email opt-in form failed to deliver, says Christine Waite, director of Synvisc-One patient 
marketing at Genzyme.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »