Email Widget

Genzyme streamlines opt-in
process with email widget

Genzyme streamlines opt-in
process with email widget

By

For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers 
interested in its Synvisc-One treatment for osteoarthritis of the knee. However, its email opt-in form failed to deliver, says Christine Waite, director of Synvisc-One patient 
marketing at Genzyme.

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