DMN's Email Week ran from August 15-19. Check the content here, or click on the individual stories below.

The Evolution of Email Marketing

From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

Greatest Hits

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

The Changing Face of Email Marketing

The Changing Face of Email Marketing

Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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