Stories from Elsewhere
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
There will likely always be a place for email even with shiny new tools
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.