Stories from Elsewhere
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
There will likely always be a place for email even with shiny new tools
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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