E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10.
E-mail service providers are changing the way they deliver messages to consumers, introducing social and prioritized inboxes. Spencer Kollas, director of delivery services at StrongMail, talks with Direct Marketing News about how marketers must abide by what his company is calling the "new rules of e-mail deliverability" in 2011.
The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.
DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
The fight on global spam is an ongoing battle. Last week, a district court judge shut down a rogue Internet Service Provider after the Federal Trade Comission recommended its closure for allegedly hosting the distribution of spam, child pornography and other harmful electronic content.
SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.
As an e-mail marketer, your No. 1 priority should always be to build trust-based relationships with your customers. Rather than intimidating customers with relentless and intrusive e-mail blasts, marketers need to ensure that their subscription email processes and services meet their customers' expectations on multiple levels.
Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world. In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting. Click headline above to view Acxiom's full profile, complete with capabilities and company history.
Many e-commerce and multichannel retailers need to go to greater lengths to prevent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell.
As spam continues to plague the e-mail industry, forcing legitimate mailers to face rigorous tests with ISPs in order to get delivered, marketers are turning more to deliverability technologies to help get messages through. Message Systems, an e-mail deliverability service provider, has released a new e-mail product called Delivery Manager 3.0 to help make it easier for marketers to deliver their messages.
As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness.
These days, business is booming at the e-mail service provider level. More brands are looking to e-mail because it is a measurable medium and the cost of entry is fairly low.
Ask.com has entered a multiyear partnership with Symantec Corp, which owns the Norton security software brand, to power the Safe Search function in the toolbar within Norton Safe Web.
Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users.
While the New Year is barely two weeks old, the spam attacks this year are already up. According to MessageLabs, an e-mail security firm owned by Symantec, 2009 has already seen a significant spike in e-mail fraud and financial scams compared to last year.
Spammers are notorious for taking advantage of current events to get the attention of unsuspecting consumers. The tax season is a good example of a time spammers are looking to contact consumers in order to gain access to personal information that can be used for identity theft. It is a good time to get attention as well, as many consumers are looking forward to hearing from the IRS and getting tax returns.
Managing your e-mail reputation might feel overwhelming. But when clients focus on sound infrastructure, good list hygiene and collection practices and respect for subscriber interests, their IPs remain within acceptable limits for inbox acceptance. Here's a list of some maladies.
The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in
Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. This week, we had a chance to look closer at one of the most fundamental personal spaces: the mailbox.
Interactive marketing firm Creative Search Media has released four emerging media marketing services: CapTive Digital Media Advertising; PromoTive Viral and Social Media Marketing; AddicTive Email and eCRM; and MoTive Mobile Marketing.
The Interactive Advertising Bureau (IAB) has issued its Email Data Management Best Practices, recommending that e-mail marketers send commercial e-mail only to those who have opted in to receive them, and include an option to unsubscribe.
Web security firm MessageLabs has acquired Fortium ICA Limited, an image composition analysis technology firm, in an undisclosed deal. Fortium offers a scanning technology that can scan e-mails as well as Web sites and instant messages for inappropriate images.
UK-based Rimmer Bros., a mail order provider of British automobile parts, has chosen Ability Commerce to implement its Ability SmartSite e-commerce software and outsourced Internet marketing services.
Summer is coming to a close and while we are enjoying our last days at the beach, retailers are already thinking about the holidays. While it will be several weeks before we see a holiday e-mail in the inbox, retailers are imagining what they might look like.
Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.
In addition to the world's best athletes and sports fans, the 2008 Olympic Games are bringing out the spammers. A new spam attack is aimed at sporting organizations that work with Olympic athletes, according to MessageLabs.
ExactTarget, an e-mail marketing services provider, has partnered with Direct Message Lab, which builds widgets and applications for mobile marketing. The partnership will enable customers of ExactTarget to reach customers through widgets, desktop applications, social networks and other Web 2.0 channels.
NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans during the Summer Games in Beijing from August 8-24. "Audiences have been fragmenting for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics, in an e-mail to DMNews.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.