These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder.
Industry insiders voice their opinions on the trends marketers should be following. No fads here.
Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting.
Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
Like the big mail drops of yesteryear, people are being inundated with email, which gets ignored and deleted. The "wow" factor, once a signature of direct mail pieces, is sorely absent in email
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.