Email Opt-In

8 rules for crafting an email that sells

8 rules for crafting an email that sells

These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder.

Trends to watch: Email en vogue

Trends to watch: Email en vogue

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Industry insiders voice their opinions on the trends marketers should be following. No fads here.

Is email the perfect content delivery tool?

Is email the perfect content delivery tool?

Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.

Q&A: Kristin Hambelton, VP of marketing at Neolane

Q&A: Kristin Hambelton, VP of marketing at Neolane

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Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Survey: Email top channel for increased spend in 2012

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More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Q&A: Daniel Schotland, VP, client services at Experian CheetahMail

Q&A: Daniel Schotland, VP, client services at Experian CheetahMail

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Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

Merge email and direct mail to reclaim lost 'wow' factor

Merge email and direct mail to reclaim lost 'wow' factor

Like the big mail drops of yesteryear, people are being inundated with email, which gets ignored and deleted. The "wow" factor, once a signature of direct mail pieces, is sorely absent in email

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