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Google to gobble up Groupon?

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Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher.

Google scores a win with 'Priority Inbox'

Google scores a win with 'Priority Inbox'

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I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

Kotex 'Project Makeunder' contest engages consumers

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Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.

Bayer campaign, sweepstakes honor women's milestones

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To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements.

Inbox Insider: Co-branded creativity bolsters partner efforts

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Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own.

San Francisco, Newark to test Web-based mail system Zumbox

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The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact.

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