MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings.
Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age.
Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed.
Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.
E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.
Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail.
IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
The Reader's Digest Association (RDA) will launch a sweepstakes-curation website the first week of July. The company will also debut mobile app versions of the Prize Digest site, which has been in beta since May, in the third quarter, said Renee Jordan, VP of RDA International Digital. The company partnered with digital agency Moving Interactive on the initiative.
While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.
Microblogging site Posterous launched a tool March 28 that allows users to send posts as email newsletters. The company developed the tool for small businesses, which account for more than 20% of its membership, as a complement to the site's social media management capabilities, said Rich Pearson, VP of marketing and business development at Posterous.
Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.
Company of the Week
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...