Email Newsletters

MeritDirect launches social sharing tool for email marketing

By

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

By

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

VitalSmarts focuses on 
CRM and client acquisition

By

Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings.

New Hotmail inbox tools make it easier for users to hide marketing newsletters

New Hotmail inbox tools make it easier for users to hide marketing newsletters

By

Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages.

Roadify augments mobile app with email newsletter

Roadify augments mobile app with email newsletter

By

Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.

Q&A: Gary Levitt, founder and CEO, Mad Mimi

Q&A: Gary Levitt, founder and CEO, Mad Mimi

By

Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age.

Inbox Group acquires Indiemark

By

Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed.

Wisteria taps Silverpop to be its email service provider

By

Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.

Quidsi unveils e-commerce site for toy products

Quidsi unveils e-commerce site for toy products

By

E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.

Q&A: Amy Sullivan, director of e-commerce, Brahmin Handbags

Q&A: Amy Sullivan, director of e-commerce, Brahmin Handbags

By

Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail.

IHOP launches integrated marketing campaign

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

Reader's Digest to aggregate online sweepstakes

By

The Reader's Digest Association (RDA) will launch a sweepstakes-curation website the first week of July. The company will also debut mobile app versions of the Prize Digest site, which has been in beta since May, in the third quarter, said Renee Jordan, VP of RDA International Digital. The company partnered with digital agency Moving Interactive on the initiative.

Minor league team, major league email

Minor league team, major league email

By

While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.

Posterous launches small business email marketing tool

By

Microblogging site Posterous launched a tool March 28 that allows users to send posts as email newsletters. The company developed the tool for small businesses, which account for more than 20% of its membership, as a complement to the site's social media management capabilities, said Rich Pearson, VP of marketing and business development at Posterous.

Davemail partners with GraphicMail

By

Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.