Zinio pushes e-mail magazines as green reading

Share this content:

Online publishing firm Zinio has recently launched “The read green initiative,” a promotion aiming to build consumer awareness of digital magazines. It offers free digital copies of titles including Business Week, Men's Health and Elle.

“The main motivation behind this program was to drive consumer awareness around digital magazine and get them to sign up for trials,” said Jeanniey Mullen, EVP and CMO of Zinio.

The promotion lets consumers download one free magazine by signing up at www.GoReadGreen.com with their e-mail address. Once some signs up, they are sent a welcome e-mail with a send-to-friend option. On the first day of the offer, 200 e-mails were sent out to people who had signed up and, through that, more than 2,500 send-to-friend e-mails were sent virally. The goal of the campaign is to get a consumer to sign up for a free magazine to introduce them to the experience, in order to sell more down the road.

The campaign also has an environmental element as well. After doing a study, the digital publishing firm found that consumers are likely to purchase products that are environmentally friendly.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here