Wisteria taps Silverpop to be its email service provider

Share this content:

Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.

Overton said that Wisteria was looking to grow its email program and will use Silverpop's behavioral segmentation capabilities to analyze open and click rates as well as the types of products subscribers view. Wisteria is collecting email performance data to determine how it should modify its email program -- whether it should change the frequency of its emails for some subscribers or the content of those emails, she said.

Wisteria sends out two to three emails a week to 140,000 subscribers, Overton said, adding that the company plans to increase its messaging frequency in the fourth quarter to three to four emails per week. Wisteria's emails include brand and promotional messaging as well as a newsletter segmented for consumers who opt in at Wisteria's brick-and-mortar store in Dallas.

Wisteria previously worked with SubscriberMail. SubscriberMail did not immediately respond to request for comment.

Silverpop is Direct Marketing News's email service provider.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above