Why Marketers Should Keep Sending Emails

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Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.


Now that we're about midway through the year, it's a good time for marketers to get a gauge of the email landscape. After all, marketing in 2015 is all about change. And companies need not only to keep up with email trends but also stay ahead—or even create them. So here are some stats and trends that are making waves so far this year.

1. 122,500,453,020 emails are sent every hour. (MarketingProfs)

2. Seventy-six percent of marketers say that they use basic segmentation in their email marketing.  (Econsultancy and Adestra)

3. When it comes to worldwide email opens, Apple iPhone has the largest market share (28%), followed by Gmail (16%), Apple iPad (12%), Outlook (9%), Apple Mail (8%), and Google Android (7%). (Litmus)

4. Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

5. The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014. (Experian Marketing Services)

6. Seventy percent of people say they always open emails from their favorite companies. (Exact Target)

7. Sixty-one percent of shoppers say they like to receive promotional emails weekly; 28% want them more frequently. (MarketingSherpa)

8. If an email does not display correctly, about 71% of recipients will delete it—immediately. (BlueHornet)

9. Fifty-three percent of emails are opened on mobile devices; compare that to less than 20% about three years ago. (MNSearch Summit)

10. Using marketing automation can increase conversion rates by more than 50%. (Aberdeen Group)

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